The Flemish Minister of Family Health, Steven Vanackere, was the special guest at the recent launch of the Flemish Begian language version of the Blue Dog.
As an extra attraction, he brought along his pet dog, and she proved to be very popular with the press and media (especially judging from the newspaper cuttings the following day!). However, this did help to highlight the fact that the programme was relevant to all families with dogs, and even well behaved ones like the Minister's could bite if stressed in particular risk situations.